Creative for DTC brands, from the first scroll to the checkout. Chance Ecom finds where your funnel stalls, then makes what fixes it: the ads, the landing pages, the store.
Not ready to talk? Work through our diagnostic for ads that stopped scaling.
Chance EcomCreative agency, DTC
Today 9:41 AM
You
Same 3 ads have been running since spring. CPA keeps creeping up.
Chance Ecom
That's rarely targeting. The feed has seen those 3 angles enough. You need new angles, not new edits.
You
My team's out of ideas. We just remake the winner with a new hook.
Seen
Chance Ecom
Same angle, new paint. Start with a teardown: what you run, what lasts in your category, which angles nobody's tried.
You
One more. Our ads get clicks. Nobody buys.
Chance Ecom
Then the ad did its job. The leak is after the click: landing page, product page, or checkout. We build those too.
You
Show me your work
Samples: the first seconds of an ad, where most of them win or lose.
Why hooks first? Winning the first 3 seconds is step one of a UGC video that converts.
You
So what do you actually do?
Eight services, one order of operations. Nobody films an ad or builds a page until we know what it is supposed to prove.
Before production, we decide three things for every concept, ad or page. Most stalled accounts skipped at least one.
all seven run on that strategy
Hooks, ad scripts, landing pages and product pages, written from the angle the strategy picked. The ad and the page it lands on argue the same case.
Use it for words that sell the idea, not just describe the product
Creator videos, AI-generated variations and recuts for Meta and TikTok, briefed from the strategy so every ad tests a real idea.
Use it for fresh angles in the feed, every week
Meta, TikTok and Google accounts run by the same team that makes the creative. Budget follows the angles that win, and every test gets a clear read.
Use it for spend that scales with the creative, not ahead of it
A page built around the angle that brought the click, so the promise in the ad is the first thing the buyer sees.
Use it for turning a winning ad into a winning offer
Full site builds and hosting, or a redesign of the store you have. Product pages and checkout laid out to sell, not to fill a template.
Use it for a store that closes what the ads open
Ongoing tests on the pages that get the traffic: offer, layout, copy, checkout. The numbers pick the winner.
Use it for more orders without buying more traffic
Flows and campaigns for the customers you already paid to get: welcome, abandoned cart, post-purchase, win-back. Written from the same angles as the ads.
Use it for the second order, without paying for the click again
You
How do you work?
We tear down the creative you run now and the pages it lands on, study what's lasting in your category, and map the angles you haven't tried.
Creator and AI video in batches of testable variations, plus the landing page each winning angle needs. Delivered on a weekly cadence.
We read the data on both sides of the click, double down on what works and kill what doesn't. Every week, not every quarter.
what step 3 learns becomes next week's step 1
You
Do you know what actually works?
In July 2026 we coded 400 active US Meta ads across five DTC verticals: apparel, beauty-skincare, gadgets, home and supplements. Any ad still running past 90 days counts as a survivor, because nobody keeps paying for a loser that long.
UGC is the volume engine for finding angles. Studio earns its budget on the few ads worth keeping for a year. Static is the cheap churn layer.
Source: Chance Ecom analysis of 400 active US Meta ads, July 2026. Survival is unweighted: the Ad Library shows no spend.
The coding method, the vertical each style owns and the study's limits are in the full 90-Day Test write-up.
Share of ads, by format
Share of ads, by format
You
Let me read first
Written by Camille Chen, a creative strategist here. No gated PDFs, no email wall.
You
Who's on the other end of this?
Chance Ecom is a small creative agency for DTC ecommerce brands: the ads on Meta and TikTok, and the pages they land on. We work from one belief: most ads fail at the brief, not the edit, and most pages fail at the promise, not the pixels.
So people do the part that needs judgment, and AI does the part that needs speed. That split is how we can test more ideas per week without shipping slop.
Our posts are written by Camille Chen, a creative strategist at Chance Ecom.
You
A few more questions
No. AI handles production speed and variation. People do the strategy and review every concept before it goes out. If an idea is weak, making it faster doesn't help.
Your team sees one brand all day. We study ads across many categories, so we spot which angle patterns repeat and which ones are worn out.
A freelancer executes the brief you hand them. We work out what the brief should be first, then produce against it.
Yes. Landing pages, product pages, full store builds with hosting, and the testing after launch. The ad and the page are one funnel, so we'd rather own both ends than argue about whose fault the conversion rate is.
We quote per engagement after a short call. There's no public menu, because a brand spending $15k a month and one spending $150k need different things.
The teardown is free, so that's the easy place to start. Before any call, it helps to know what creators and agencies charge for UGC.
We study skincare, fitness, supplements and home goods patterns most closely. Our 90-Day Test covered apparel, beauty-skincare, gadgets, home and supplements.
We pull your live ads from the Meta Ad Library, set them next to the longest-running ads in your category, and send back what we'd change and test next. No obligation to hire us after.
You
OK. Get my free teardown.
A few short fields. The last one matters most: the more honest you are about what's not working, the more useful the teardown.
You
Sent. Here's our brand and what's stuck.
Chance Ecom
Got it. We pull your live ads from the Meta Ad Library, set them next to the longest-running ads in your category, and send back what we'd change and test next. We usually reply within one business day.
Earlier than that? The creator brief template is free and a good place to start.