Camille Chen
Creative Strategist
Camille Chen is a creative strategist at Chance Ecom, writing about DTC creative, UGC, and AI-assisted video for ecommerce brands.
Posts
- YouTube Ads for DTC: Where Shorts Beats Meta on CPM
- Google Ads for DTC Ecommerce: What Actually Works
- Ecommerce Advertising on Paid Social: The 5-Layer System
- Influencer Marketing for DTC: A Performance Channel
- The Creative Testing Framework for DTC Media Buyers
- LTV Cohort Analysis: Which DTC Channels Actually Pay
- How to Calculate Customer Lifetime Value for DTC
- LTV:CAC for DTC: The Ratio That Caps Your Ad Spend
- What Is a Good CTR? Meta vs TikTok Benchmarks for DTC
- Customer Acquisition Cost for DTC: Why Blended Lies
- Contribution Margin for DTC: Your Real Breakeven ROAS
- What Is a Good ROAS? Read It Against Margin, Then MER
- Instagram Ecommerce Strategy: Pick the Angle Before the Ad
- Content Creation Agency for DTC: Ads Judged on CPA
- Why Creative Is the New Targeting in Paid Social
- Scaling Paid Social for DTC Without Tanking ROAS
- How to Structure a DTC Meta Ad Account in 2026
- Incrementality Testing: Did Your Ads Cause the Sale?
- Meta CAPI for DTC: Server-Side Tracking That Scales
- Why Your DTC Ads Stopped Scaling: A Diagnostic
- DTC Attribution After iOS: The Stack That Works
- MER vs ROAS: Why Your Ad Platform Is Lying to You
- What a DTC Paid Media Audit Actually Checks (and Why)
- What Is Performance Marketing? A Creative-Led DTC Guide
- UGC Platforms vs Agencies: 13 Compared, Picked by Stage
- What Is UGC? A Brand's Plain-English Definition
- Types of UGC for Brands, With DTC Examples for Each
- UGC Statistics: The 2026 Numbers That Actually Matter
- UGC Examples: DTC Ads That Actually Converted
- UGC for Meta Ads: What Works on Facebook + IG
- UGC for TikTok Ads: Specs, Hooks, and Spark Setup
- TikTok Ads vs Meta Ads for Ecommerce: What to Re-Cut
- Spark Ads vs Partnership Ads: Run UGC From Their Handle
- UGC vs Studio Ads: What the 90-Day Test Found in 400 Ads
- How to Get UGC From Your Own Customers, Step by Step
- UGC Usage Rights: Licenses, Music, Likeness and the Traps
- What Is Whitelisting in Social Media? A DTC Brand Guide
- AI Generated Ads: 8 UGC Video Tools Rated, Tells and All
- How to Create UGC for Brands: The Full Workflow
- UGC Creator Brief Template (+ What Goes In One)
- AI UGC for Ecommerce: Where It Works, Where It Backfires
- UGC Videos That Convert: Hooks, Pacing and the Ask
- The UGC Creative Pipeline That Scales DTC Ads
- How to Find UGC Creators and Vet Them in Four Gates
- How Much Does UGC Cost? 2026 Rates for DTC Brands
- UGC vs Influencer Marketing: Which Your Brand Needs
- Is UGC Worth It for DTC Brands? An Honest Take
- UGC Ads: How DTC Brands Win Paid Social in 2026
- UGC on Product Pages: The DTC Conversion Lever
- UGC for Ecommerce: What Actually Moves DTC Sales